BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY: A Comparative Study of Selected Mega Marts in Jaipur City
Sanju Sharma
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY: A Comparative Study of Selected Mega Marts in Jaipur City
Sanju Sharma
15% Special Discount
845.75 995
ISBN9788131607602
Publication Year2016
Pages214 pages
BindingHardback
Sale TerritoryWorld
About the Book
In the current era of post-liberalization, privatization and globalization (LPG), questions relating to business ethics and corporate social responsibility (CSR) have surfaced affecting Indian economy, society and polity.
The main aim of the present study is to understand the emergence of the new market in India. Not only the structure and functioning of the market have changed since the advent of globalization, new norms and regulations and actors have come into play. In a way, a completely new situation has occurred, characterized by an altogether new work culture.
As an offshoot of globalization, there is emergence of a new middle class, but there is hardly any cognition among common customers and functionaries of the shopping malls about business ethics and CSR.
There is no transparency regarding functioning of the malls. Pricing and profit-making are kept as secrets by the top management of the shopping malls. Functionaries are working as cogs in the machine. Creativity of the workers does not get reflected. Alienation of the staff from their creative-selves needs to be studied in the new situation.
In the present study, emphasis is on the understanding of business ethics and corporate social responsibility as guiding principles and practices in business transactions. Further exploration is needed to understand business ethics, CSR, and transparency vis-à-vis the organized retail trade in India.
Contents
1 Introduction
2 Business Ethics and Social Responsibility: Globalization and Bazaar Power
3 Retail Trade, Business Ethics and Corporate Social Responsibility in India
4 Emergence of Shopping Malls
5 Managerial System in Big Bazaar and Vishal Mega Mart
6 Customer Satisfaction and Consumer Behaviour
7 Economy, Globalization and Management of Shopping Malls
8 Conclusion
About the Author / Editor
Sanju Sharma is an ICSSR Post-doctoral Fellow in Sociology at the University of Rajasthan, Jaipur. She obtained her Master’s degree in Business Management from Jaipur National University, Jaipur and M.A. in Sociology and Ph.D. degree from the University of Rajasthan, Jaipur. Earlier, she taught for four years as an Assistant Professor at the Jaipur National University, Jaipur.
This book has been added successfully to your shopping cart